Preferred Hotels & Resorts has formed a partnership with DayBlink GPO. Phase one of the collaboration introduces chain-level agreements with travel distributors Hotelbeds and WebBeds with the goal of creating more equitable terms for participating hotels, resorts, and residences across the global Preferred Hotels & Resorts portfolio of over 600 properties.
“As the distribution landscape continues to evolve, it’s vital to work with partners who can boost both booking results and profitability for our hotels,” Cheryl Williams, chief revenue officer at Preferred Hotels & Resorts, said in a statement. “Our partnership with DayBlink GPO brings better commercial terms, improved rate parity across different distribution partners and greater control over inventory distribution, providing our hotels with the support they need to succeed. This collaboration is a significant step forward in ensuring that our hotels can thrive in today's competitive market.”
The initiative is part of a broader, holistic commercial strategy—including distribution, global sales, marketing and PR and guest loyalty—in which Preferred Hotels looks to deliver the scale of a global brand while preserving each property’s individuality. Key benefits of the partnership include chain-level commercial terms, rate parity-safe distribution and centralized inventory control via SynXis, according to the company.
“Now more than ever, it’s important for our partner hotels to regain control over their inventory and benefit from fair terms,” said Michael Wong, CEO of DayBlink GPO. “In the future, we plan to continue consolidating distribution among a select group of like-minded partners. This approach will help us create a more streamlined and efficient distribution network, ultimately benefiting all parties involved.”