In response to rising operating costs and tightening margins, Kalibri has launched a purpose-built solution designed to help hoteliers power profit and grow owner's asset values.
Profit Platform, powered by Kalibri, leverages transaction-level data and predictive AI in an effort to provide hotel owners, operators and asset managers the tools to move beyond RevPAR and top-line metrics, according to the Potomac, Md.-based company.
"At a time when the hospitality industry faces surging expenses and increasing complexity in targeting its business sources, the focus has to shift to getting the revenue that contributes most to profit," Cindy Estis Green, Kalibri Co-founder and CEO, said in a statement. "This is about helping hotels take back control of their performance and shift to a ProfitFirst strategy that aligns with owner priorities."
According to the company, a select-service hotel using Kalibri's Profit Platform recently increased its asset value by $2.24 million and grew high profit margin revenue by $179,000 through targeted mix improvements and smarter resource allocation.
"Finally, a platform that speaks the owner's language of flow-through and profit," said Mark Carrier, president at B.F. Saul Company Hospitality Group. "Kalibri's platform helps our management team spend time and funds on the business mix that yields the highest profit contribution. That means we grow our bottom line and our asset values."
By identifying the most profitable business mix and forecasting demand by rate category and channel, Profit Platform enables hotel teams to right-size their sales and marketing spend—aligning every dollar with margin growth, according to the company.