Hotel distribution and revenue platform SiteMinder has launched a new global webinar series designed to provide hoteliers with strategies to maximize revenue.
Scheduled to run through June, the series is entitled "Risk, Resilience & Revenue – Navigating Hotel Demand in 2025."
The series will bring together industry leaders to provide hoteliers with practical, data-driven strategies for maximizing revenue at a time of geopolitical and economic uncertainty, according to the Dallas-based company.
“While market volatility certainly brings challenges, it also opens up real opportunities for the hotels ready to adapt,” Trent Innes, chief growth officer, SiteMinder, said in a statement. “That’s exactly why we created ‘Risk, Resilience & Revenue’—to bring together industry leaders from around the world to share the strategies shaping success in their markets right now. By combining diverse perspectives with comprehensive market insights, we’re helping hotels identify and act on emerging trends, tap into new source markets and navigate today’s complexities. It’s about equipping hoteliers with the clarity and confidence to turn disruption into momentum.”
The announcement comes as the company’s data reveals hotels globally are experiencing a 1.31 percent decline in bookings for summer 2025 (June-August) compared to last year. U.S. properties face greater challenges, with summer volumes down 6.72 percent, driven in part by a 46.04 percent year-on-year decline in Canadian bookings and a 7.37 percent reduction from Mexican guests.
Average daily rates for U.S. properties have shifted to $317.29 for the June-August period, compared to $330.03 last year—a 3.86 percent decrease.