At ILTM Cannes, Hyatt Hotels Corp. announced the appointment of Tamara Lohan as global brand leader – luxury on an interim basis.
“Hyatt’s momentum in luxury continues to accelerate, powered by our insights-driven development strategy and commitment to delivering deeply resonant guest experiences,” Mark Hoplamazian, president and CEO, Hyatt, said in a statement. “Tamara brings world-class luxury expertise, and her leadership will further strengthen our ability to differentiate our luxury brands while growing with intent in the markets our guests and owners value most.”
Lohan joined Hyatt in 2023 through the acquisition of Mr & Mrs Smith, the award-winning boutique and luxury hotel platform she co-founded and led for more than two decades. Known for curating exceptional independent hotels and championing design-forward, experience-rich travel, she brings deep expertise in personalization, global luxury trends and consumer insights. In her new role as Global Brand Leader – Luxury, she will guide Hyatt’s global luxury brand strategy while elevating brand consistency and guest experiences across Hyatt’s luxury portfolio.
“When Hyatt acquired Mr & Mrs Smith, it was clear how deeply Hyatt respects independent spirit, design integrity and the craft of luxury,” said Tamara Lohan, Global Brand Leader – Luxury, Hyatt. “It’s a privilege to help shape the future of what luxury means for Hyatt, and I’m excited to develop the brands in our portfolio and take our guests on even more personal experiences whilst thoughtfully growing the collection.”
Luxury Expansion
Hyatt’s luxury portfolio—which includes the Park Hyatt, Alila, Miraval, Impression by Secrets and The Unbound Collection by Hyatt brands–has nearly 125 properties with more than 21,000 rooms worldwide as well as a pipeline of more than 170 hotels representing 141,000 rooms.
“As we approach a new calendar year, ILTM Cannes serves not only as a moment to celebrate what we’ve accomplished in 2025, but as a powerful catalyst for what’s to come,” said Marc Jacheet, group president, EAME, Hyatt. “This winter marks a defining moment in Hyatt’s luxury growth story, as the Miraval brand debuts on the international stage in the Red Sea – a sanctuary for wellbeing explorers and discerning adventurers alike spanning over 3 million square feet of pristine coastline and offering one of the largest spas in the region with 40,000 square feet and 39 treatment rooms. With an ever-expanding, world-class luxury portfolio across EAME, Hyatt continues to set new benchmarks in hospitality and remains a driving force behind our global growth journey.”