H10 Hotels has introduced Ocean Signature Resorts, a refreshed brand identity and elevated all-inclusive platform formerly known as Ocean by H10 Hotels.
With a growing presence in Mexico, the Dominican Republic and Jamaica, Ocean Signature Resorts represents the evolution of H10 Hotels’ Caribbean portfolio. The Barcelona, Spain-based company is also unveiling a new adults-only concept, Ocean Allure Signature Adults Only Resorts. The first property—Ocean Allure Costa Mujeres—is set to open in December 2025 in Mexico’s Costa Mujeres enclave.
“As we reintroduce ourselves as Ocean Signature Resorts, our goal is to offer guests an even more elevated expression of coastal hospitality,” Markus Haack, SVP of marketing and sales, Ocean Signature Resorts, said in a statement. “Ocean Allure Costa Mujeres is a defining example of that transformation—an adults-only haven where inspired design, exceptional dining and intuitive service come together to showcase the new brand identity.”
Ocean Signature Resorts—along with its new brand claim “Beyond Everything”— is designed to represent elevated service, refined design and curated guest experiences shaped by the movement and blue tones of the Caribbean, according to the company.
The new Ocean Allure Signature Adults Only Resorts concept, meanwhile, includes curated adults-only programming, global à la carte dining, signature cocktails and wellness-driven amenities at the Despacio Spa Center. Opening as the first property under the new adults-only banner, Ocean Allure Costa Mujeres is located just north of Cancún.