Azul Hospitality Group debuts EMRE, in the Ava Hotel, Curio Collection by Hilton, its signature restaurant helmed by Chef Julien Asseo. The Paso Robles, Calif., hotel opened in August, and with EMRE now welcoming patrons, the full project is the region’s first lifestyle-branded hotel.
A joint venture between Paso Robles Hotel Partners and Peachtree Group owns the four-story, 151-room property. Strategically located in the city’s downtown, The Ava Hotel establishes a new benchmark for experiential hospitality in California’s Central Coast.
“The Ava Hotel exemplifies Azul’s focus on partnering with diverse ownership groups to operate high-quality, experience-driven assets in dynamic markets,” Azul Hospitality Group President Mark Crisci said in a statement. “Paso Robles continues to emerge as one of California’s most compelling wine and culinary destinations, and The Ava Hotel is poised to become its cornerstone for elevated travel and hospitality experiences. With all elements now open, the property enters 2026 with strong momentum and a full suite of amenities driving performance.”
The Ava Hotel has three distinct food and beverage concepts: EMRE, a Mediterranean-inspired restaurant; Pine Street Bistro, an all-day café and community gathering space; and Esperanza on The Rooftop, the city’s largest rooftop bar and pool venue. The property also includes more than 6,500 square feet of flexible indoor and outdoor event space.
The hotel blends contemporary California design with locally inspired materials and textures, anchoring the continued evolution of Paso Robles’ downtown hospitality district.