At The Hospitality Show 2025 in Denver, Jennifer Barnwell, president of Curator Hotel & Resort Collection; Dina Belon-Sayre, president of Staypineapple Hotels; John Ellis, VP of sales at Akia; Melissa Jurkoic, COO of Benson Consulting; and Brandon McConnell, chief commercial officer at Delavan Lake Lawn Management; highlighted how integrated tech stacks and AI tools empower staff to anticipate needs, create “surprise and delight” moments and ultimately drive loyalty and long-term value.