Design studio Mazzarini & Co.—formerly known as BHDM Design—has rebranded and launched its new identity.
The rebrand is designed to reflect the firm’s evolution since its inception in 2012 while honoring its roots in narrative-driven, hospitality-forward design, according to the New York, N.Y.-based company. Envisioned by principal and creative director Dan Mazzarini, the updated identity looks to bridge the firm’s origin with its future trajectory, drawing on his formative years as a director at Ralph Lauren.
“Reintroducing our studio as Mazzarini & Co. marks more than a new name—it reflects our ongoing evolution as a creative collective at the intersection of narrative and space,” Mazzarini said in a statement. “Our latest chapter underscores our vision by allowing us to push further: exploring fresh ideas, methods of collaboration and experiences that surprise and delight at every scale.”
The firm has worked across four continents, collaborating with clients ranging from Ralph Lauren to Waldorf Astoria to companies such as Google and One Medical. Mazzarini & Co. has also revitalized historic landmarks such as Grand Central Terminal and the Harvard Club of New York. The firm will continue to expand its reach across hospitality, workplace and residential design.