Cloudbeds appoints Adnan Malik as managing director of franchise development. Based in London, Malik will be responsible for expanding Cloudbeds’ franchise partnerships and unlocking new growth opportunities, supporting the company’s mission to simplify hospitality through modern technology.
Malik brings nearly two decades of leadership experience in revenue strategy, hotel operations, and hospitality technology – including five years at Magnuson Hotels, where he oversaw all revenue-generating activities and rose rapidly through senior positions.
His early career included roles at major London properties such as Strand Palace Hotel and Corus Hotel Hyde Park, as well as leading the successful implementation of PMS and CRS systems.
“After years of working with technology providers, it became clear to me that very few deliver a truly comprehensive, enterprise-grade solution within their own ecosystem," Malik said in a statement. "Cloudbeds stood out for building a fully unified platform that not only addresses but anticipates the complex needs of today’s hoteliers. Joining Cloudbeds was a natural decision for me – and an opportunity to help more hoteliers and chains succeed with technology that actually works for them.”
“Adnan brings to the role a unique combination of deep hospitality experience and an understanding of the technology solutions property owners genuinely need," said Rafael Blanes, chief growth officer at Cloudbeds. "His strong hospitality background and credibility in the industry make him the ideal person to lead our franchise development efforts. We look forward to welcoming him to Cloudbeds as we continue to grow our global footprint.”