The Embassy Suites by Hilton Gulf Shores (Ala.) Beach Resort has opened through a partnership of Peachtree Group, Woodbine Development Corporation and DD Partners. The eight-story, all-suite hotel will be managed by Peachtree Group's hospitality division.
“We’re thrilled to open this landmark project in the heart of Gulf Shores," Greg Friedman, managing principal and CEO at Peachtree Group, said in a statement. "With its irreplaceable beachfront location, resort-style amenities and vibrant gathering spaces, Embassy Suites Gulf Shores Beach Resort is designed to be a centerpiece for visitors and the community alike.”
The hotel has 13,620 square feet of enclosed meeting and pre-function space, anchored by a 7,800-square-foot ballroom. The property also includes a three-story parking garage and more than 7,600 square feet of retail space, including a Starbucks.
The food & beverage options include Sound Wave, an open-air venue located above the beach, as well as The Cove Bar, a poolside location. Tide & Table serves Southern-inspired cuisine.
“Our vision was to create a hotel that adds to the energy and vibrancy of Gulf Shores, a place where visitors can relax, celebrate and experience everything the destination has to offer. We believe Embassy Suites Gulf Shores will quickly become a favorite for both leisure travelers and the meetings and events community,” Friedman said.