Hawkins Way Capital, a vertically integrated real estate company, launches the first two hotels under the new Series by Marriott brand — Found Miami Beach and Found Santa Monica, both of which opened this month. The openings mark the official U.S. debut of Marriott International's newest collection brand and follow the strategic partnership announced in September between Hawkins Way Capital and Marriott International to convert six properties to Found Hotels, Series by Marriott.
Managed by FCL Management, the pipeline of properties will expand across major U.S. markets, including Santa Barbara, Chicago, San Francisco and San Diego.
"Our partnership with Marriott International represents a meaningful evolution in our hospitality strategy," Ross Walker, managing partner, Hawkins Way Capital, said in a statement. "It enables us to combine Hawkins Way Capital's expertise in identifying and operating distinctive assets with Marriott's global distribution platform and powerful loyalty network. As we unlock growth opportunities across our business, we are able to expand the FOUND Series brand through acquisition and third-party management activities, offering a turnkey solution to stabilize and institutionalize under-performing hotels. Overall, we're creating an experience that delivers lasting value for today's traveler."
The Found Hotels brand, curated by Hawkins Way Capital on the pillars of being uniquely flexible, experience-minded, and hyper-local, perfectly embodies the spirit of Series by Marriott, with design-led, select-service hotels that capture the distinct character of each destination. In the next phase of Found Hotel's growth, Hawkins Way Capital has partnered with Marriott to bring Found to the next level – maintaining its core brand tenets, but now backed by the infrastructure of Marriott and bolstered by the Bonvoy rewards system, with affiliating hotels joining Marriott Bonvoy while still retaining their Found identity and localized personality. This collaboration signals Hawkins Way Capital's growing role as an innovator in the lifestyle segment, which is increasingly defined by authentic experiences and operational efficiency.
Found Miami Beach, Series by Marriott
Found Miami Beach, opened Nov. 10, is a reimagined icon of Art Deco modernism, debuting with refreshed interiors, a remodeled pool and lobby, upgraded technology and guestroom entertainment systems and Bar Luca, a redesigned 1,000-square-foot restaurant and bar that connects the lobby and pool terrace.
Found Santa Monica, Series by Marriott
Found Santa Monica, opened Nov. 13, has enhanced guestrooms and public spaces, updated signage, building-system improvements and refreshed food-and-beverage programming at signature restaurant Cliffdiver. Offering on-site parking, the property is located minutes from Santa Monica Pier and the city's dining and retail scene.