Hotel Indigo opens in Hotel Indigo Gatlinburg Downtown. Owned by Viral 24 LLC, the 136-room property marks the 175th Hotel Indigo opening worldwide and introduces Gatlinburg’s largest and tallest rooftop destination.
“Hotel Indigo Gatlinburg Downtown is a love letter to this incredible destination,” Victor Patel, owner of Viral 24 LLC, said in a statement. “Every aspect of the hotel from the design to the dining invites our guests to experience the spirit of the Smokies. We’ve taken the wonderment of our surroundings and paired it with a level of service and comfort that makes every guest feel both at home and inspired, whether they are seeking adventure, relaxation, or both.”
SK Ballard Contract Interiors led the interior design, pairing Art Deco glamour with the rugged beauty of the Smokies. Jewel tones, velvets, and mountain-inspired motifs fill the lobby, while curated artwork from East Tennessee artists and archival photography connect the property to the region’s heritage.
The rooftop Altitude Restaurant and Bar extends the design concept with natural-edge tables, mosaic glass tile, and greenery.
Guestrooms and suites feature tufted headboards inspired by mountain ridges, rust-colored velvet chaise lounges in select rooms, and a mix of textures and patterns. Four signature one-bedroom suites—The Mountain Majesty, The Indi, The Rosewood and The Appalachian—join a mix of standard king and queen accommodations, including 20 rooms with private balconies.