IHG Hotels & Resorts opens its 100th hotel for its voco brand within seven years. Launched in 2018, voco has become the fastest growing brand within IHG’s Premium collection, having achieved record development activity levels across openings and signings in 2024, with properties in over 25 countries and further market entries in Türkiye, Malaysia and Aruba set for the next two years, according to the company.
In 2023, the brand had 100 open & pipeline hotels and since then has almost doubled both its system and pipeline, reflecting the strength of IHG’s enterprise platform and in line with its strategy to accelerate IHG’s ability to capture conversion opportunities. voco now has 100 hotels open across 25 countries with a further 95 properties in the pipeline.
“We are so proud to have opened 100 voco hotels in less than seven years. The brand has grown faster, pushed further and continues to exceed expectations every year,” Ginger Taggart, VP, Global Crowne Plaza and voco hotels at IHG Hotels & Resorts, said in a statement. "We’re now open in more than 25 countries, from the UK to Australia, Singapore and the US, and as we continue to redefine premium hospitality, voco has proven its success to our owners and our guests. We see our owners around the world benefit from fast access to our enterprise platform and from IHG’s high levels of guest satisfaction globally. With a pipeline of 95 hotels, we are on track to achieve our initial goal of 200 voco hotels around the world within 10 years of launch. A huge thank you to our colleagues, owners and partners for supporting voco’s growth and success.”
Recent milestones for the brand include the voco The Shelby | Myrtle Beach, S.C. Bringing retro beach vibes and modern elegance to South Carolina’s coast, voco The Shelby – Myrtle Beach will soon debut as the first voco hotel in the state and the brand’s first-ever beachfront property in the U.S. This 241-room retreat has private balconies, ocean views and décor inspired by the spirit of Myrtle Beach. The property is minutes from top attractions like the Boardwalk, SkyWheel, and Broadway at the Beach.