Cendyn has forged a partnership with Loyalty Juggernaut designed to step up enterprise-level hotel loyalty programs through a unified platform. Integrating Cendyn’s CRM with Loyalty Juggernaut’s GRAVTY allows hoteliers to develop and implement a rewards-focused enterprise loyalty program while transforming guest communication and engagement throughout the brand’s customer journey, according to the company.
By reducing the reliance on costly, one-size-fits-all loyalty platforms, this partnership is designed to empower global hotel brands across their digital and physical footprint to gather and utilize loyalty and communication preference data that feeds into a unified guest profile.
The complete integration of guest preference data into the CRM from GRAVTY enables advanced segmentation to deliver loyalty benefits through marketing and messaging connectivity across multiple communication channels, according to the company. This collaboration looks to precisely target guest activity, potentially facilitating membership growth and deeper brand affinity with the hopes of setting a new benchmark for how hotels foster guest loyalty, enhance experiences, and generate sustainable growth.
“Our partnership is a real game-changer for hospitality loyalty programs,” Chris Egan, chief product officer, Cendyn, said in a statement. “This collaboration is more than an enhanced integration—it is a unified loyalty engagement ecosystem purpose-built for the complexities of modern hospitality and customer interaction. There is no longer a need for guests to ‘point-watch’—wherever travelers are in the journey, the system automatically engages and rewards guests based on their unified customer profile.”
“This powerful partnership is the fusion of two best-in-class solutions,” said Shyam Shah, CEO, Loyalty Juggernaut. “We’ve taken the time to address the complexities in today’s guest journey to enable highly scalable, configurable loyalty programs capable of meeting diverse global and regional needs. Hotels can move away from standardized loyalty benefits to reward guests based on how they interact with the brand to easily turn first-time bookers into brand believers.”