Labor and operations platform provider Unifocus has launched a new experience-intelligence solution designed to give hotel teams better control over capturing and acting on guest feedback in real time.
Known as Unifocus XiQ, the new solution leverages data from guest-experience surveys to enable hospitality leaders to create and manage guest feedback, gather post-stay insights and track satisfaction trends across departments and properties without implementation delays, according to the company.
“XiQ is more than a survey tool,” Karie Kelly, chief product and technology officer at Unifocus, said in a statement. “It’s a dynamic layer of connective tissue between how teams plan, how they operate and how guests and staff actually experience it. From scores to solutions, we’re closing the loop between feedback and performance.”
Unifocus’s end-to-end labor management and operations platform includes a self-service survey builder with branded templates; post-stay guest feedback via email or QR code; department-level benchmarking and performance tracking; multilingual, mobile-first survey experience and real-time alerts.
In addition to guest satisfaction, XiQ lays the groundwork for a unified experience intelligence layer across the Unifocus platform, according to the company. Future enhancements will include survey delivery via guest messaging, staff engagement capabilities and deeper integration with Unifocus operations and labor tools.
Long term, XiQ is designed to connect guest and staff feedback directly into the systems teams use to schedule, respond and improve. Unifocus XiQ is available now to all clients as an add-on to Workforce Management or Operations. Early clients can begin using the survey builder and delivery tools immediately with enhancements expected throughout the year.