Looking to create a fully integrated guest experience platform that can automate hotel operations at scale, agentic AI specialist Jurny has executed a letter of intent with PMS provider Visual Matrix.
The new partnership and integration is designed to unlock a set of AI-driven tools from Los Angeles-based Jurny—including contactless mobile check-in and checkout, real-time guest messaging, identity verification and revenue-generating upsells—embedded within the Visual Matrix PMS environment. Phase II will include use of Jurny’s voice activated AI to further innovate and enhance guest experiences.
“Partnering with a brand like Jurny gives our customers access to some of the most advanced, real-time guest engagement tools available today, all with minimal lift and immediate impact,” Patty Jefferson, chief development officer, Richardson, Texas-based Visual Matrix, said in a statement. “Hotels can now offer the speed, personalization and polish of enterprise-scale operations on their own terms.”
“Partnering with Visual Matrix brings the scale and reach to deliver truly autonomous operations to thousands of hotels at once,” said Luca Zambello, co-founder and CEO of Jurny. “Together, we’re creating infrastructure that allows hotel teams to move faster, reduce manual tasks and elevate the guest experience using next-gen agentic AI NIA.”
Empowering Experience
This collaboration is designed to empower hotels using the Visual Matrix PMS, a premium, high-touch service without expanding their teams. New capabilities like AI-powered inbox consolidation, website-integrated virtual concierge and automated upgrade offers are designed to enhance personalization, reduce manual workload and drive new revenue streams, according to the company. The partnership—which can now access the distribution of some 3,000 hotels already working with Visual Matrix—is designed to sets a new standard for what boutique and mid-market properties can deliver.
Jurny’s platform leverages next-generation agentic AI to act autonomously across the full guest journey. From responding to inquiries across multiple channels to executing back-end tasks like identity verification and room upgrades, the system is built to handle complexity in real time, according to the company. This new offering, and fully integrated solution, is designed to streamline operations, increase revenue through automated upsells and improve service quality by ensuring every guest interaction is fast, personalized and consistent without adding headcount.