Noble Investment Group has acquired a 35-asset portfolio of Sonesta Simply Suites totaling more than 4,000 rooms, advancing the firm's branded long-term accommodations platform. Other terms and conditions were not disclosed.
The concentration of hotels are in high-growth Sunbelt and corporate-demand corridors. The acquisition is immediately accretive, supported by strong in-place occupancy, stable cash flow and an attractive basis relative to replacement cost.
The branded, long-term accommodations segment continues to benefit from powerful secular tailwinds, including rising workforce mobility, housing affordability constraints and limited new supply.
“These fundamentals present a structural opportunity for Noble - to acquire at compelling yields, unlock performance through operational alpha, and deliver stable distributions while compounding long-term growth,” Ben Brunt, chief investment officer of Noble, said in a statement. “This portfolio directly advances that strategy and adds meaningful scale to our platform.”
Over the past year, Noble has deployed capital into more than 100 assets across 62 markets nationwide. The platform is purposefully concentrated in locations with durable demand visibility, institutional liquidity, and operational upside—markets where Noble’s disciplined investment and operating approach drives strong, repeatable cash flow and long-term value creation for investors.
Noble was advised in connection with the transaction by Seyfarth Shaw's hospitality group, led by Atlanta-office partners Tom Gryboski and Catherine Morgen.
“This transaction is a strong example of how our hospitality platform helps clients execute complex, multi-jurisdictional portfolio deals,” Morgen said. “Coordinating 35 assets totaling more than 4,000 rooms across 19 states and 25 markets, franchise arrangements, and an operator transition requires deep sector experience, and an integrated team across real estate, corporate, and financing to deliver a structure that supports both operational efficiency and long-term value creation.”
“From a hospitality perspective, this portfolio is well positioned to benefit from the shift to a franchise model,” Gryboski said. “Our team focused on aligning brand, management, and ownership interests across all 35 properties for scaling efficiently while preserving flexibility at the asset level. It’s exactly the kind of full-cycle, solution-oriented work our hospitality practice is built to deliver.”